7 Reasons Why Email Marketing Is Not Dead

How To Integrate Email Marketing With Your Social Media Efforts

The longevity of email marketing is a heavily debated topic in the digital marketing community. In my experience, I’ve often found that live web chat support is the quickest, cheapest, and most efficient way of solving problems, eliminating both the time it takes to wait for a customer support rep to respond via email and the cost of picking up the phone.

Engage with your subscribers by offering them entertaining videos in your emails, this could separate you from the other 50 or so emails they have in their inbox and for a chance to go viral, make it easy to share through email and your social media channels.

Constant Contact – Constant Contact features multichannel marketing campaigns (newsletters, announcements, offers, promotions, online listings, event registration and feedback), contact and reporting tools, coaching and integrations with critical business programs.

There are good marketers and bad marketers and you need to decide which one you want to be. Mass email marketing for legitimate businesses only works when done with integrity and the starting point is to never buy email lists as this will classify you as a spammer and lead to negative consequences.

And while you don’t need to be an expert marketer to start taking advantage of the potential benefits emailing your customers has to offer, taking the time to learn about these advanced techniques will go a long way towards ensuring your small business’s email marketing success.

Using responsive email templates that adapt to the subscriber’s screen size will ensure that your subscribers will see exactly what you want them to you are looking for email marketing tools for your business, pay attention to the usability as well as capability to provide comprehensive sales reports through email campaigns.

Good email content deepens your relationship with your audience through effective subject line writing (which get your messages opened); your distinctive voice (which gets your messages read); and delivering quality, niche-specific content your prospect needs and shares with others (which inspires referrals and word-of-mouth).

For one thing, email is the only channel that you can own” as a marketer, because it gives you complete control over your message, when it goes out and who receives it. Alternatively, channels like Facebook and other online advertising platforms limit organic reach and control when your content is posted and who will see it.

There are several ways advisors can encourage readers to sign up for their email list: you can add a sign-up box on your website, include email on new account forms, promote the benefits in blog posts and share newsletter information on your social media channels.

Companies will start to take the time and effort to create email campaigns that communicate to users that they are aware of their relationship and interactions with their online brand, and users will take notice, appreciate the effort, and reward businesses with better email performance in terms of key performance indicators (KPIs) like conversion rate, lower bounce rate, higher open rate, and higher click through rate.

Its platform transforms the complex process behind successful email marketing into a manageable task, enabling users to segment and target prospects, craft content, optimize message delivery, track customer behavior and create collaborations within a single dashboard.

Although email marketing’s strength traditionally has been for increasing retention, sales, and conversions, this report reveals that 23% of email marketers surveyed said lead generation is the greatest benefit, with improved sales next at 19%, and improved conversion rates in third place at 17%.

If you have done the first few steps right, i.e. spend time consistently building a strong relationship and offering value for those on your email list then the easier it will be. The stronger the relationship you have with your audience, the less selling you will need to do. You should be able to introduce your products or services rather than just straight sell them.

It sounds straightforward, but email marketing campaigns can be difficult to coordinate and optimize, with cumbersome but essential tasks like identifying recipients, constructing an email list, and facilitating distribution consuming time and effort.

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About the author : Kristi O

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