9 Advantages Of Email Marketing

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The purpose of this time limit is to ensure that registration is available to as many people as possible. One of the most important pieces of unifying data is the hashed email address Customers use their hashed email address when they register for just about anything online—from creating a social media account to downloading an app to purchasing a computer.

If you don’t send that much email, consider teaming up with other small and responsible senders by sharing servers or using a recognized emailing service such as Constant Contact , iContact , Mailchimp or VerticalResponse Using marketing tools can boost your sender score and firms such as these can help you manage your lists and otherwise stay on the straight and narrow.

As we approach 2017, 4 times as many customers would rather watch a video about a product or service than read about it, 1 in 4 consumers lose interest in an organization if it doesn’t have videos, and audiences are nearly 50% more likely to read email newsletters that include links to a video.

We know that it’s tempting to send a harder sales email that trends against some of our advice for staying out of the spam folder, but it only takes one email that looks like its high spam to keep you out of the inbox for weeks, months or years afterwards.

The really important part is tracking how successful your campaign is. ‘s Email Analytics for ConnectWise not only provides real-time data about how your campaign is performing, it also helps you understand your market and hone your efforts over time.

Using contextual marketing technology from Movable Ink , AIMIA created a campaign that sent subscribers emails that included an embedded personalized map showing nearby locations where that subscriber could redeem their loyalty program rewards points.

The use of smartphones and wearable technology will only increase in the coming years, and with top companies investing in the potential of location based marketing, expect to see a lot more messages and notifications as you visit your favorite stores in 2016.

Back in the days before email marketing reigned supreme and people still counted on sales letters as marketing tools, the P.S. was a big deal because people would scan a letter and really only focus on what jumped out at them, which included the P.S. You can still take advantage of this tendency for the human eye to look for something that stands out (as opposed to blocks of text).

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