Busting Myths, Offering Insights
Are Facebook Login Sign In Buttons Worth It?
We’re talking about more than HALF of the world’s population with email accounts. A February 2016 survey by analytics firm Origami Logic asked marketing professionals in North America how they used marketing signals or performance measurements that bridge the gap between raw data and insights.” Nearly a quarter of respondents measured and analyzed email performance metrics weekly; 26% did so daily.
There are nine mobile apps that come along with MailChimp, letting you do everything from send emails and check your stats to sending email newsletters based on pictures you snapped on your phone and signing up new contacts to your lists from a tablet.
For one of our clients, an important Sports Apparel company in Greece, for which we are responsible for all Digital Strategy and Campaigns, we decided to test and re-allocate their marketing budget on Facebook & Email Campaign ads during the Sales Period.
In technical speak, events are user interactions with content that can be tracked independently from a web page or a screen load.” Event tracking involves creating a code that can be incorporated into an outbound link, a piece of downloadable content, video plays or, in this case, an email campaign to measure engagement.
A single blog post can ignite your marketing efforts providing the content is good enough, so expect less ‘weekly/daily’ posts just for the sake of it and create something truly memorable that you can repurpose on Slideshare, YouTube and other platforms.
The bottom line here is that you don’t have to be terrified of moderately long subject lines, but you should focus on saying what you need to say in the most engaging way possible while cutting excess words that don’t add to your end goal of getting that email opened.
When we receive emails, we take it for granted that images will have their own ALT tag, which explain to the recipient what the images in the email are, especially if the images are switched off when they receive their email, but really, they mean so much more.
The Unlimited plan includes all of the Basic’s features, while adding the ability to host an unlimited amount of sites, up to 1.2GB of RAM, unlimited disk space, unlimited MySQL databases, unlimited FTP accounts, unlimited email accounts, a mobile website builder, and 1&1’s content delivery network.
As such, automated campaigns have increased in sophistication from initial cart abandonment emails and welcome messages to click-through and no purchase, limited time offers and up-sell campaigns, as email automation tools evolved to offer marketers more ways to use them creatively and an increased range of email triggers.