Email Marketing With Facebook Messages
The Ultimate Guide To ECommerce Email Marketing
Imagine what it would be like if you could direct a flood of customers to your site or readers to you blog anytime you want with just the push of a button. Your website should prioritize collecting an email address; it should be obvious where visitors can subscribe and it is wise to offer an incentive for signing up. This incentive can be a discount on a session, a what-to-wear guide ( StickyAlbums are great for this!
Do this consistently, and your conversions will go way up. But content marketing doesn’t just give you more opportunities for conversions, it actually increases the rate at which visitors convert, because it strengthens the credibility, authority, and trustworthiness of your brand.
In contrast, one of the biggest complaints in the business world about social media is that it’s hard to measure ROI from social activity; in fact, 52% of marketers cite difficulties with accurately measuring ROI as their biggest source of frustration in social marketing.
From my experience with small businesses, they either don’t have the budget for a solid automation platform or they don’t have the staff to get it started or keep it functioning properly over time, which is essential for successful email marketing campaigns.
In a study where a leading retailer in the US targeted 925,000 email subscribers with both its regular emails and coordinated Facebook ads found that subscribers who received both were 22% more likely to make purchases than those who only received emails.
While companies like Pardot and Infusionsoft developed this robust technology years ago, it’s just now catching on. By tweaking details like the following, you can personalize email communications in a way that makes the user feel pursued and cared for.
GetResponse Pro also has a great landing page creator and helpful tools (like email previews across 15-plus clients) — things we didn’t even know to appreciate until we realized most other services upsell you (or require you to pay for a third-party service) for the exact same stuff.
The 8 trends we expect to emerge are as follows – we’ll have more context-driven communication, chatbots will complement emails, eye-tracking will be used to test email creatives, emails will have more of a conversational tone, predictive lead scoring will be more widely adopted, email content will get even shorter, machines will match subscribers with content and cross-channel data will be leveraged even further.
It aims to promote one-to-one marketing as a true exchange of value between your business, looking to prosper, and your customer, looking to benefit – and provides you with the five clear principles that will guide you to achieve this, and against which your conduct will be measured.
Most companies are automating the basics of their email marketing, but many brands got cuter with automation in 2016 and created programmes for automating other less-obvious areas of the customer lifecycle, such as retention-based strategies and advocacy.
Marketers like to talk about data-driven marketing, but data isn’t very useful unless there is technology and analysis in place to help make sense of it. 2016 will be a year of ignoring big mounds of data and focusing instead on simple insights about customers that help marketers to be more relevant to individuals and audiences.
Another challenge facing recruiters is the fact that almost everybody is sending email newsletters, promotional mainshots and discounts, breaking through the noise being generated and standing out in a user’s inbox is becoming an ever more a difficult task, considering the original challenge of creating compelling subject lines to warrant an open and then engaging content to encourage a click through or a response still exist.
With email marketing, it becomes incredibly easy to see what graphics, headlines, offers and even colors your users and customers will respond to. It’s incredibly simple to simply send one version of an email to one part of your list and a second version of an email to a different part of your email list.
To extend the metaphor a little – if you consider the email sign-up for a voucher code to be a click on a specific ‘sale’ based PPC ad but the customer does not convert your next step maybe a retargeting ad, reminding them of the offer for that specific offer or service – an email can do the exact same thing.