Reaching Generation X
Ecommerce Email Marketing Campaign
A recent study by McKinsey & Company reveals the difference in effectiveness between email marketing and socil media (such as facebook and Twitter). B2B marketers should look at what generated the best marketing ROI for their business in 2015 and add things like location-based marketing, programmatic ad spend, and content marketing if those are tactics that worked but need new tools to help achieve success again in the new year.
Research shows that marketers rank email as the most effective channel for acquisition and retention, according to a survey from WBR Digital reported by eMarketer In fact, email is the fastest-growing channel for marketing ROI, according to a report from Econsultancy and Adestra Their research showed that 73 percent of marketers rank email as excellent” or good” when it comes to ROI, an increase of 66 percent from 2015.
Services like our product, Constant Contact are specifically designed for small and medium-sized businesses, making it easy and affordable to manage and grow permission-based email lists, and create, deliver and measure the results of email marketing campaigns.
Avinash Kaushik of Google recently said, It’s not a mobile first world, it’s becoming a mobile only world.” Self directed B2B buyers educating themselves through the sales cycle can be engaged through the entire sales process with mobile video It’s less likely that business buyers will transact over mobile, but effectively giving buyers content in the format they want and optimized for the devices they prefer will be a huge differentiator in 2017.
In our Digital Channel Essentials Toolkits within our members’ area and our Digital Marketing Skills report we simplify digital marketing down to just 8 key techniques which are essential for businesses to manage today AND for individual marketers to develop skills.
In addition, 83 per cent sometimes, often or always wondered why they received brand emails and 96 per cent have at some point questioned this, according to the DMA Email Tracking report This should be a worrying sign for email marketers – either the email is not connecting with the recipient or the recipient did not sign up for the email in the first place.
Native Advertising: A form of paid promotion, native advertising is about producing marketing material that fits seamlessly into what the consumer is doing or viewing.” Expect to see much more of this type of content that matches the form and function of the platform on which it appears” in 2017 on both websites and social media.
Investments in these new channels are absolutely necessary for marketers to make increasingly sophisticated use of social networks and other channels to engage with consumers and convert interest to sales,” the report reads, almost as a warning: yes, email is still more effective, but these other channels are becoming better places to acquire customers.
If you prefer to create your own emails or have a template you already like from another email service, you don’t have to worry about losing that design when you migrate to new email marketing software – all of the applications we tested and reviewed allow you to import those designs and templates.
Spotting a trend early, or recognising when an existing trend is worth investing in, is an important skill to acquire in the world of marketing – especially in a climate where, thanks to advancing technology, unprecedented solutions and/or new social media channels appear almost every day.
On a site where you’re logging in as a person, sure, but unless you’re using MailChimp to manage your personal email newsletter (which seems a little unnecessary) you’re probably doing it with some sort of business function, meaning unless your business is tied to your personal Facebook account, you wouldn’t use that to log in. Maybe I’m in a small percentage here, but I treat MC as a business tool, not one I want linked with my personal online doings.