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Pionnier de la publicité online sur Internet en France, il est spécialiste du marketing digital à la performance et de l’emailing en particulier et a fondé en 2007 Dreamlead interactive , une agence marketing spécialisée dans les stratégies d’acquisition et de fidélisation à la performance.

With the number of email users in the U.S. expected to grow to 239 million in 2016 and with B2B companies ranking email marketing as one of the best channels in terms of return on investment, 2016 will be the year that innovative” email tactics like personalization will become the industry standard.

Our intuitive directory allows you to make an easy online Email Marketing software comparison in just a few minutes by filtering by deployment method (such as Web-based, Cloud Computing or Client-Server), operating system (including Mac, Windows, Linux, iOS, Android) pricing (including Free, Freemium, Subscription), platform (including Google Apps, Salesforce, Intuit, NetSuite, SAP) and supported location.

By the same token, every web search made on every search engine every day equals just 1/100th of daily email traffic; and all the pages viewed on the entire web each day—including images and videos—use only a quarter of the bandwidth consumed by email.

Ros Hodgekiss of Campaign Monitor: As we see email further integrate with other marketing and analytics platforms, I predict that more marketers – and not just engineers – will be able to determine ROI, but also see how email is influencing repeat purchases, renewal rates, feature adoption and more.

The key to improving email performance is having visibility into what’s going on. You’ll have interactive reports for open rates, click through rates, and deliverability as well as complete delivery logs for each type of email and recipient it was sent to.

Ancient seer Jeremiah Owyang argued in 2009 that email was the first—and largest—social network” And cave scratchings in the form of a HostPapa infographic indicate that the bloody clash between email and social media was a matter of discussion way back in 2012.

But since you can’t just judge a message’s quality by your own perceptions (as the members of your list will have diverse interests and viewpoints), you can also take a look at the analytics information provided by your email marketing account provider to see which messages have been opened and which emails have been accessed most frequently.

With average open rates of 19.37%, click-through rates of 6.02%, and click-to-open rates of 31.48%, this sector’s metrics are quite healthy (Figure 1). Given the good metrics and excellent ROI, it’s puzzling why only 38% of publishers plan to increase their email marketing budget in 2016 (Figure 57).

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