Useful Holidays Email Marketing Tips By Digilex
Many entrepreneurs that I work with struggle to get best results for their business with Facebook. Before you consider anything else, Rule #1 of mass email marketing is: don’t buy lists If you can handle that, then read on. If not, you probably shouldn’t worry about my tips and advice because none of it will matter if you are going to spam people (sorry, but it’s true!).
Having experience of working with all digital channels, that has never seemed right to me. The historical issue with the email channel has been the lack of focus on monitoring its performance and how much revenue it has generated, rather than just reviewing opens and clicks.
The value and main purpose of your message should be communicated clearly in the subject line so that subscribers are able to prioritize its importance without having to open it. One common mistake that some companies make is beginning a sentence in the subject line that they finish in the body of the email.
Permission marketing is the opposite of interruption marketing; instead of interrupting the customer with unrequested information, permission marketing aims to sell goods and services only when the prospect gives consent in advance to receive the marketing information.
Of course, such metrics cannot be compared without taking other factors into consideration, such as buying cycles, whether the product or service is a considered purchase, size of database, frequency and type of communication (marketing or service-based) and the campaign objective (i.e. to elicit action or impart information, to name a few).
Of course, we recommend that email marketing be an important part of your marketing mix – not the only ingredient in it. However, as you can see, if you’re not incorporating email into your marketing plan, then you’re missing out on a number of benefits that can improve your overall sales and user engagement for a very low overhead cost and, in many cases, a very limited amount of time and effort.
They allow you to identify key influencers: Most email service providers (ESPs) include metrics on who has shared your emails the most often, as well as the effect their sharing has had on other key stats (opens, clicks, conversions, etc.). Armed with this data, you—the marketer—can be better informed as to who your key influencers are.
Return Path predicts that subscriber engagement will become more and more important for inbox placement as mailbox providers will develop personalized algorithms for deliverability So let’s make the most of 2017 – the year of targeted, personalized and valuable email marketing!
The metrics indicate that this sector is doing well, with open rates of 30.96%, click-through rates of 6.30% and click-to-open rates of 20.34% (Figure 1), and 44% of marketers declaring they will increase the email marketing budget for 2016 (Figure 57).
M: Yeah it’s a- I run into e-commerce store owners every now and then, and I ask them, Hey, what are you doing for email marketing?” And you would be surprised how many times I hear the answer is, Nothing.” They just have, they might have 3, 4, 5 years’ worth of customer data – but they’ve never bothered to send a marketing email.
Assuming you have your marketing and email strategy pre-requisites taken care of, I want to get into the section you’ve been waiting for — the email video marketing tools that will help you get those 200-300 percent increased open rates happening for your business.
Affiliate network marketers are among those who stated that they gained the best ROI with email marketing (Figure 2). Presumably due to the excellent ROI they achieve, 70% of the marketers stated they will increase their email marketing budget in 2016 (Figure 62).
Products include a multichannel platform for sending digital email campaigns, Contacthub for storing customer data, Smartrelay aimed at ecommerce sites (e.g. registration welcome emails), Surveylab for sending out personalised surveys and finally, Newsletter monitor for analysing competitor’s email marketing campaign.